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Hi, I'm Laura, a conservation communicator and digital content creator.  My expertise includes digital strategy, advocacy campaigns and content development for organizations working toward environmental and climate solutions. 

I invite you to explore my work.

The Arctic Refuge campaign

The goal: Build awareness with target audiences in key states to influence  decision makers in Congress.

My role: Conceptualize, manage and create various assets; craft narratives,  writing and co-writing and overseeing production.

The results: More than 48,000 letters and phone calls to Congress while supporting discreet fundraising campaigns. 

About page

The Wilderness Society •

Oil Drilling: Arctic National Wildlife Refuge

For decades, oil and gas interests and their friends in Congress fought to open the coastal plain of the Arctic Refuge to oil and gas development. In 2017, they gained significant ground. That year, Congress passed a backdoor provision in the Tax Cuts and Jobs Act that allowed the Trump administration to begin the process for leasing vulnerable refuge lands to oil companies.

The Arctic Refuge is now facing a pivotal moment. Even as the climate crisis is causing the Arctic to warm at rates highe

Long-form story

Action page

This page was promoted with the multimedia story above and also sent out in an email and via direct social media posts for greatest affect. After users took action they were directed to a donation page. My role in this portion of the project was to coordinate the various pieces, edit copy and work with social media and email producer to determine approaches and timing and approve assets.

Blogs

The Wilderness Society •

"Welcome to Gwichyaa Zhee" highlights the human cost of Arctic drilling

More about the film

The Wilderness Society joined forces with filmmaker Greg Balkin and Navajo activist Dr. Len Necefer to create Welcome to Gwichyaa Zhee. The film illustrates the systemic abuse of indigenous communities at the hands of unwanted energy development, drawing connections between the Trump administration's attacks on Bears Ears National Monument in Utah and the Arctic National Wildlife Refuge in Alaska.

"At a time when native communities still feel invisible to the rest of our co
Medium •

Oil industry’s allies in Congress set sights on Alaska’s Arctic Refuge

A pro-drilling Congress and presidential administration spell bad news for the Arctic National Wildlife Refuge.

Emboldened by Donald Trump’s election, the Republican-controlled Congress has again set its sights on opening Alaska’s Arctic National Wildlife Refuge to oil exploration. The threat to the refuge’s fragile coastal plain is greater than it has been in more than a decade.

Despite most Americans favoring permanent protection for the Arctic Refuge, the oil industry and its allies in Cong

Writing + content production

Medium •

Activist toolkit: Your guide to defending wildlands in the Trump era

Activist toolkit: Your guide to defending wildlands in the Trump era

The Trump administration and its supporters in Congress are pushing one of the most dangerous pro-fossil fuel, anti-conservation agendas in modern history. Americans must be prepared to defend our last unspoiled wildlands and protect our environment for future generations. This activism toolkit will help you get started.

The threats are numerous. The foes of conservation are many. But we can win if we unite around our shared
The Wilderness Society •

Contact Your Congress Members

Members of Congress want to hear from their constituents. In addition to legislative work, they have the non-stop job of planning for re-election. This continual election work creates a need to keep a close watch on constituent opinion.

It's worth noting that there are many environmental champions in Congress. Your support tells them to keep fighting for conservation. It also helps fuel their fight against bad legislation that harms wildlands. But not all lawmakers are environmental leaders, an
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"Story Maps"

The goals: Help initiate supporters and political decision makers to understand more about specific climate and environmental issues; share stories from a diversity of communities; use content to support larger campaigns that drove supporters to action pages and donation pages.

My role: Meet with stakeholders, shape the direction of the project, manage the project to ensure timely delivery of multimedia components from the writer, cartographer, videographers, edit and rewrite drafts of copy, create headlines and subheads, work closely with cartographer and designer to identify most impactful points to illustrate, provide copy or edit captions and map narratives graphics, write and produce associated emails, social media and web site homepage promotions.

Graphics